Privacy Policy

1. Introduction

Trulife Distribution ("Trulife," "we," "us," or "our") operates the USA Entry Point platform (the "Platform") available at usaentrypoint.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you access or use our Platform, services, and related tools.

By creating an account, subscribing to our services, or otherwise using the Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Platform.

2. Information We Collect

2.1 Information You Provide

• Account Information: When you register, we collect your first name, last name, email address, company name, country, and password (stored in encrypted form).
• Brand Profile: Information about your brand, products, target markets, certifications, and business details you voluntarily provide.
• Quiz Responses: Your answers to our U.S. Market Readiness Quiz, including any associated contact details.
• Payment Information: When you subscribe or purchase services, payment details are collected and processed securely by our third-party payment processor, Stripe. We do not store your full credit card number.
• Uploaded Files: Product labels or documents you submit for FDA compliance review.
• Communications: Information you provide when contacting us through our contact form, email, or other channels.
• Newsletter Subscription: Your email address and name if you subscribe to our newsletter.

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, course progress, and interaction patterns.
• Device Information: Browser type, operating system, device type, and screen resolution.
• Log Data: IP address, access times, referring URLs, and server logs.
• Cookies: Session cookies for authentication and preference storage (e.g., language selection, theme preferences).

3. How We Use Your Information

Trulife Distribution uses the collected information for the following purposes:

• To provide, maintain, and improve the Platform and its features
• To process your registration and manage your account
• To process payments and manage subscriptions
• To generate personalized market entry roadmaps and AI-powered guidance
• To analyze your quiz responses and provide readiness assessments
• To review product labels for FDA compliance (when requested)
• To send transactional emails (account confirmations, payment receipts, password resets)
• To send marketing communications and newsletters (with your consent)
• To respond to your inquiries and provide customer support
• To monitor and analyze usage trends and improve user experience
• To detect, prevent, and address technical issues and security threats
• To comply with legal obligations

4. How We Share Your Information

Trulife Distribution does not sell your personal information. We may share your information in the following circumstances:

• Service Providers: We share information with trusted third-party service providers who assist us in operating the Platform, including Stripe (payment processing), Postmark (email delivery), and OpenRouter (AI services). These providers are contractually obligated to protect your information.
• Trulife Distribution Team: Your brand profile, quiz results, and uploaded labels may be shared with Trulife Distribution's team of specialists to provide personalized guidance and consultation services.
• Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
• With Your Consent: We may share information for other purposes with your explicit consent.

5. Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encryption of passwords using secure hashing algorithms
• HTTPS encryption for all data transmitted between your browser and our servers
• Secure payment processing through Stripe (PCI DSS compliant)
• Regular security reviews and access controls

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. If you close your account, we will retain your information for a reasonable period to comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and associated data by contacting us.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal obligations.
• Opt-Out: Unsubscribe from marketing communications at any time using the link in our emails.
• Data Portability: Request your data in a structured, commonly used format.

To exercise any of these rights, please contact us at info@usaentrypoint.com.

8. Cookies

We use essential cookies to maintain your session, remember your language and theme preferences, and provide a secure experience. We do not use third-party advertising cookies. By using the Platform, you consent to our use of essential cookies.

9. International Data Transfers

As USA Entry Point serves international brands, your information may be transferred to and processed in the United States where Trulife Distribution is headquartered (Boca Raton, Florida). By using the Platform, you consent to the transfer of your information to the United States and other jurisdictions where our service providers operate.

10. Children's Privacy

The Platform is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

11. Changes to This Privacy Policy

Trulife Distribution may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Platform after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: