Frequently Asked
Questions

USA Entry Point is a guided platform — powered by Trulife Distribution — that helps international supplement, nutrition, and wellness brands successfully enter the U.S. market. It combines step-by-step education, FDA compliance guidance, distribution strategy, and AI-powered tools in one place.

USA Entry Point is built for founders, brand owners, and executives at international health, nutrition, and wellness companies who want to expand into the U.S. market. Whether you're just exploring or ready to launch, our platform meets you where you are.

Start with the free Readiness Quiz — it takes about 5 minutes and gives you a personalised score, a recommended entry path, and a roadmap tailored to your brand. No credit card required.

No. You can start learning and planning before you form a U.S. entity. The platform covers U.S. entity formation as part of the course, and Trulife Distribution can advise you on the best structure for your situation.

Dietary supplements do not require pre-market FDA approval, but they must comply with FDA regulations — including Current Good Manufacturing Practice (cGMP), proper labelling, and permissible ingredient and claim requirements. USA Entry Point walks you through every compliance requirement step by step.

A label review checks your product label against U.S. FDA requirements — including required statements, supplement facts panels, ingredient disclosures, and claim compliance. Selling a non-compliant product in the U.S. can result in import refusals, warning letters, or recalls. Our label review service (available via the platform) is conducted by experts with direct experience reviewing hundreds of supplement labels.

If your product is manufactured, processed, packed, or held for consumption in the U.S., the facility must be registered with the FDA under the Bioterrorism Act. This applies to both domestic and foreign facilities. The platform covers exactly when and how to register.

It varies by product complexity. A single SKU with a straightforward formula and existing GMP-certified manufacturing can be compliance-ready in 4–8 weeks. More complex products or those requiring reformulation may take 3–6 months. USA Entry Point gives you a realistic timeline as part of your personalised roadmap.

The main channels are Amazon, direct-to-consumer (DTC) via your own website, specialty health retailers (Vitamin Shoppe, Whole Foods, Natural Grocers), mass-market retail (Walmart, Target, CVS), and practitioner/professional channels. USA Entry Point helps you evaluate which channels are right for your brand based on your product, margin structure, and readiness.

Amazon is the largest single channel for supplements in the U.S. It requires an active seller account, compliant product listings, and in some categories, FDA-compliant documentation. USA Entry Point includes a dedicated module on Amazon launch strategy, covering listing creation, A+ content, PPC advertising, and Brand Registry.

Margins vary significantly by channel. Retailers typically expect a 40–50% margin, while distributors add another 20–30% on top. This means your product needs to be priced and produced at a cost structure that allows all parties — including you — to profit. The platform's financial planning module helps you model this out.

Yes. Trulife Distribution offers full-service brand management, which includes U.S. distribution, retail placement, and Amazon management. After completing the USA Entry Point platform, you can apply to work directly with Trulife Distribution. Qualification is based on product fit, readiness, and market opportunity.

Yes, completely free — no credit card, no sign-up required to take the quiz. You'll receive an instant readiness score, tier recommendation, and a personalised summary. Creating a free account lets you save your results and access the first course module.

Paid plans unlock the full 8-module course, your personalised market entry roadmap, AI advisor chat for each module, downloadable resources (checklists, templates, guides), and label review credits. See the Pricing page for a full breakdown.

Yes. You can cancel at any time from your dashboard. Your access continues until the end of your current billing period. We don't offer refunds for partial months, but you'll never be charged after cancelling.

Yes. All data is encrypted in transit (TLS) and at rest. We do not sell your personal data to third parties. Your quiz responses, business information, and label uploads are used solely to provide the USA Entry Point service. See our Privacy Policy for full details.