🇨🇦 🇺🇸 U.S. Market Entry

From Canada to the U.S. Market

Canadian brands face unique cross-border considerations. Learn how to navigate NPN-to-NDI differences and U.S. distribution.

Free quiz · No credit card · AI-powered results in 3 minutes

150+

Canadian brands guided to U.S. launch

$112B

U.S. supplement market size

Step-by-step course modules

Languages supported

Key Challenges

What Canada Brands Get Wrong

The most common — and costly — mistakes international brands make when entering the U.S. supplement market.

Health Canada's NPN framework is not recognized by the FDA — a separate New Dietary Ingredient (NDI) notification may be required.

Products sold in Canada as NHPs may be classified differently in the U.S., requiring reformulation or relabeling.

USD pricing strategy, Canadian to U.S. cost structures, and MAP policies require careful planning for cross-border expansion.

Canadian supplement distributors are not interchangeable with U.S. distributors — different terms, territories, and margin expectations apply.

How We Help

Everything a Canada brand needs to launch in the U.S. — from FDA compliance to your first retail buyer meeting.

15 questions that diagnose exactly where your brand stands and what needs to happen before your U.S. launch.

FDA compliance, import logistics, retail distribution, Amazon USA, and more — structured as a step-by-step program.

A personalized, AI-generated action plan based on your brand profile, quiz results, and target U.S. channels.

Upload your product label and get expert FDA compliance review — free or expedited paid review available.

Connect with vetted FDA consultants, U.S. 3PLs, Amazon agencies, importers, and retail brokers.

Ask questions and get expert guidance on any aspect of your U.S. entry — FDA, Amazon, retail, or distribution.

🇨🇦

""We thought Canada and the U.S. were similar enough to skip the compliance step. We were wrong"

— this platform saved us."

Take the free 15-question readiness quiz and get your personalized score, gap analysis, and recommended first steps in under 3 minutes.

Free · No credit card · AI-powered results · Powered by Trulife Distribution