Latest Insights & Guides
for U.S. Market Entry

The U.S. supplement distributor you choose will make or break your American market entry. A great distributor opens retail doors, manages compliance, and builds your brand equity. A poor one warehouses your product and does nothing. Here's how to evaluate, negotiate with, and partner with the right U.S. supplement distributor for your brand.

Amazon USA is the fastest path to U.S. market entry for international supplement brands — but it's not as simple as uploading a listing. FDA-compliant labels, import logistics, FBA setup, and a competitive launch strategy all need to be in place before your first sale. Here's the complete playbook.

Functional foods — protein bars, fortified snacks, adaptogen-infused foods, probiotic-enriched products — represent one of the fastest-growing import categories in the U.S. market. International brands entering this space face FDA's FSMA food safety framework, complex labeling requirements, and a retail distribution landscape dominated by established players. Here's what you need to know.

The U.S. beauty and wellness market is being reshaped by ingestible beauty — collagen supplements, beauty-from-within formulations, and wellness tonics that bridge the gap between cosmetics and supplements. For international brands, this creates a significant opportunity — but also a complex regulatory and distribution landscape to navigate.

Functional beverages — from nootropic drinks and adaptogen waters to probiotic sodas and energy drinks — are one of the hottest growth categories in the U.S. market. But importing them requires navigating FDA classification, beverage-specific distribution models, and a retail landscape that favors established distributor relationships.

Herbal and botanical supplements are one of the fastest-growing categories in the U.S. market — but they also face the strictest FDA scrutiny for international importers. This guide covers NDI notifications, botanical identity testing, distribution strategy, and how to build a compliant import program for your herbal brand.

International sports nutrition brands face unique import and distribution challenges in the USA. This guide covers FDA compliance, finding the right distributor, Amazon strategy, and how to build sustainable U.S. distribution for protein powders, pre-workouts, and performance supplements.

Navigating FDA regulations is the #1 challenge for international supplement brands. This definitive guide covers DSHEA, cGMP, NDI notifications, labeling, and everything you need to sell dietary supplements legally in the United States.

The U.S. functional beverage market is booming. Learn the key steps international brands need to take — from FDA compliance to distribution — to successfully enter this $120B market.