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for U.S. Market Entry

Herbal and botanical supplements are one of the fastest-growing categories in the U.S. market — but they also face the strictest FDA scrutiny for international importers. This guide covers NDI notifications, botanical identity testing, distribution strategy, and how to build a compliant import program for your herbal brand.

Americans spent $12.4 billion on herbal supplements last year. International brands with traditional herbal products have a unique opportunity — if they navigate U.S. regulations correctly.