Why Labels Make or Break Your U.S. Launch
For international supplement brands, labeling is often the single biggest hurdle to U.S. market entry. A label that's perfectly compliant in Europe, Australia, or Asia may violate multiple FDA requirements — and the consequences range from import detention to product seizure.
This comprehensive checklist covers every element your dietary supplement label needs for FDA compliance.
Required Label Elements
Principal Display Panel (Front of Package)
- Statement of Identity: The common name of the product (e.g., "Dietary Supplement" or "Vitamin C Supplement")
- Net Quantity: Amount of product in the container, in both metric and U.S. customary units
- The term "Dietary Supplement": Must appear prominently
Supplement Facts Panel
- Serving size and servings per container
- Each dietary ingredient listed with amount per serving
- % Daily Value based on current Reference Daily Intakes
- Proprietary blends must list total weight and ingredients in descending order
- "Other ingredients" listed below the panel
Information Panel
- Name and place of business of manufacturer, packer, or distributor
- Complete list of non-dietary ingredients (excipients, fillers, flavors)
- Allergen declarations per FALCPA and FASTER Act
- Adequate directions for use (suggested use statement)
Common Mistakes International Brands Make
- Using "Nutrition Facts" instead of "Supplement Facts"
- Missing or incorrect Daily Value percentages
- Ingredient names that don't match FDA conventions
- Claims that cross the line from structure/function to drug claims
- Missing U.S. address on the label
- Metric-only measurements without U.S. customary equivalents
Structure/Function Claims
If your label includes claims like "Supports immune health" or "Promotes joint flexibility," you must:
- Have substantiation that the claims are truthful and not misleading
- Include the FDA disclaimer: "This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease."
- Notify the FDA within 30 days of first marketing with the claim
Get Expert Help
Label compliance is complex and mistakes are expensive. NPI's FDA Label Review service provides expert analysis of your supplement labels, identifying compliance gaps before they become costly problems. Your first label review is free for Blueprint members.