Your Brand's Path to the
U.S. Market
The step-by-step platform helping international supplement and nutrition brands successfully enter the $112 billion U.S. market. Powered by Trulife Distribution.
Powered by Trulife Distribution — the proven leader in U.S. market entry for health and wellness brands.
Entering the U.S. Market Is Complex.
Most Brands Get It Wrong.
Without the right strategy, international brands face costly mistakes that delay launch by months — or kill it entirely.
FDA Rejection
Products held at customs, mislabeled, or using non-compliant ingredients. One mistake can cost months of delays and thousands in destroyed inventory.
Wasted Capital
$50K+ spent on agencies, ads, and inventory with no distribution strategy. Many brands burn through their budget before making a single sale.
No Market Access
Listed on Amazon but invisible, no retail relationships, no broker network. Without the right distribution partners, great products gather dust.
Trulife Distribution Built the Playbook. Now It's a Platform.
Trulife Distribution has spent over 15 years launching $20M+ in international nutrition brands into the U.S. market. Now, we've turned that proven process into an interactive platform that guides you step-by-step — or does it all for you.
Free Assessment
See where your brand stands.
- 15-question readiness quiz
- AI-powered analysis
- Module 1 access
Membership
Cancel anytime
or $4,788/year — Save 25%
The complete toolkit for brands ready to take action.
- Full 8-module U.S. Market Entry Course
- AI advisor chat — ask anything, per module
- Personalized AI market entry roadmap
- Monthly live webinars & Q&A sessions
- Downloadable checklists, templates & guides
- Label review upload & feedback
- My Library — save & bookmark resources
- Course completion certificate
- Community forum access
- Priority support tickets
- Service provider directory
- Referral program — earn rewards
Blueprint Program
One-time investment
Full hands-on guidance from the Trulife team.
- Everything in Membership (all features)
- Unlimited AI advisor chat
- 3 × 1-on-1 strategy sessions with Trulife
- Custom FDA label & compliance review
- Distribution channel strategy report
- Vendor & buyer introductions
- Exclusive Blueprint-only webinars
- $5K credited to full-service
Brands From Around the World Trust Our Process
How It Works
Take the Free Quiz
Answer 15 questions to assess your brand's readiness for the U.S. market.
Get Your Roadmap
Receive a personalized, AI-powered market entry plan tailored to your brand.
Launch in the U.S.
Follow our proven 8-module course with expert support every step of the way.
Launch With Confidence
Enter the U.S. market with a solid plan — or let us handle it for you.
A Complete Ecosystem Built Around Your Launch
Beyond the 8-module course, members get a full community, direct support, and a curated directory of vetted U.S. market service providers — everything you need in one place.
Community Forum
Connect with other international founders navigating the U.S. market. Ask questions, share wins, and get peer advice on FDA compliance, Amazon, logistics, and more — organized by topic.
- FDA & Compliance discussions
- Amazon & import strategy threads
- Peer reviews & upvotes
Priority Support
Stuck on something specific? Submit a support ticket and get a response directly from our team — platform questions, course clarifications, technical issues, and account management all handled fast.
- Threaded ticket conversations
- Responses within 1 business day
- Full ticket history & status tracking
Service Provider Directory
Find vetted FDA consultants, freight forwarders, customs brokers, legal advisors, Amazon agencies, and more — all specialists in the U.S. nutrition and supplement market, organized by category.
- 8 specialist categories
- Full profiles with direct contact
- Search by specialty & keyword
Latest Insights
Expert insights on FDA compliance, market entry strategies, and distribution best practices for international nutrition brands.
How to Find the Right U.S. Supplement Distributor: A Guide for International Brands
The U.S. supplement distributor you choose will make or break your American market entry. A great distributor opens retail doors, manages compliance, and builds your brand equity. A poor one warehouses your product and does nothing. Here's how to evaluate, negotiate with, and partner with the right U.S. supplement distributor for your brand.
Amazon USA for International Supplement Brands: The Complete Import, Distribution & Launch Playbook
Amazon USA is the fastest path to U.S. market entry for international supplement brands — but it's not as simple as uploading a listing. FDA-compliant labels, import logistics, FBA setup, and a competitive launch strategy all need to be in place before your first sale. Here's the complete playbook.
Importing Functional Foods into the USA: FDA Compliance, Distribution, and Market Entry for International Brands
Functional foods — protein bars, fortified snacks, adaptogen-infused foods, probiotic-enriched products — represent one of the fastest-growing import categories in the U.S. market. International brands entering this space face FDA's FSMA food safety framework, complex labeling requirements, and a retail distribution landscape dominated by established players. Here's what you need to know.
Reach International Brands Entering the U.S.
Thousands of international supplement, nutrition, and wellness brands come through USA Entry Point every month looking for trusted FDA compliance consultants, freight forwarders, legal advisors, and distribution partners.
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High-intent audience
Brands using this platform are actively planning a U.S. launch — they need your services right now.
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Category-based discovery
Your listing appears under your exact specialty — FDA & compliance, logistics, legal, marketing, Amazon, and more.
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Simple, flat monthly rate
$399/month for a full company profile with bio, logo, and direct contact exposure. Cancel any time.
FDA & Compliance
Consultants, registrars, and label reviewers
Legal & Regulatory
Attorneys specializing in import and supplement law
Logistics & Warehousing
3PLs, freight forwarders, customs brokers
Amazon & E-Commerce
Listing agencies, brand managers, PPC experts
Marketing & PR
U.S. market launch specialists
List your company
And more categories
Monthly Webinars & Live Q&A
Expert-led sessions on FDA compliance, U.S. distribution strategy, Amazon, and market entry — hosted live by the Trulife Distribution team every month.
FDA Compliance Deep Dive
Supplement Facts panels, health claims, cGMP requirements — all explained in plain language.
Monthly session · Register freeU.S. Distribution Strategy
Natural channel (Whole Foods, Sprouts), Amazon FBA, and direct-to-consumer — which is right for your brand?
Monthly session · Register freeAmazon USA Launch Masterclass
Brand registry, listing optimization, PPC strategy, and Vine reviews for international sellers.
Monthly session · Register freeMembers get exclusive Tier 2 & Tier 3 webinars
Live Q&A with the Trulife Distribution team, case studies, and strategy deep-dives for paying members.
Frequently Asked Questions
This platform is designed for international dietary supplement, sports nutrition, functional food, functional beverage, and beauty/wellness brands looking to enter or expand in the U.S. market.
Yes, you'll eventually need a U.S. entity (LLC or Corp) for importing, selling, and managing finances. Our Module 4 walks you through the entire process step by step. However, if you use Trulife Distribution's full-service market launch service, you won't need to set up a separate entity — Trulife Distribution handles this as part of the process.
Typically 6-12 months for a well-prepared brand. The timeline depends on regulatory readiness, capital, and distribution strategy. Our platform helps you move as efficiently as possible.
Our full-service program ($10K setup + $5K/month) handles everything from FDA compliance to distribution. The $5,000 Blueprint fee is credited toward the full-service package.
Yes. 100% of your Blueprint payment is credited toward our full-service package. It's designed as an on-ramp — you learn the landscape, then we execute for you.
Absolutely. Cancel anytime from your account settings. You'll keep access until the end of your billing period.
Consultants charge $300-500/hour for advice. Our platform gives you the same expert knowledge in a structured, self-paced format with AI-powered guidance — plus templates, checklists, and tools — for $499/month.
Ready to Enter the U.S. Market?
Start with our free readiness quiz and discover exactly where your brand stands.